In the age of digital commerce, niche segments such as ethnic gifting are quietly transforming global supply chains. Take, for instance, the explosion in demand for online rakhi to Netherlands orders during Raksha Bandhan—it's not merely about cultural affinity–it's a compelling case study in how e-commerce, logistics, and technology come together to address cross-border consumer demand. https://penzu.com/p/b72fbb6499ed86e2