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What is pay per click advertising

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Even though many people have tried pay per click advertising with Google AdWords, many advertisers believe it is unproductive and ineffectual. Frequently, though, advertisers' campaigns fail not because PPC advertising fails, but because their pay per click approach is flawed. https://k12.instructure.com/eportfolios/881954/Home/3_Secrets_For_Effective_Pay_Per_Click_Advertising_Campaigns_

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